Startup Handbook
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Branding, Startup Handbook
10 Characteristic Of Great Value Preposition
Your startup’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales?
Here are 10 tips for great value proposition design to help you avoid the misery of product failure in the future.
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Branding, Startup Handbook
Customer Pains Trigger Questions
Customer pain points are a specific problem that customers or prospective customers of your business are experiencing in the marketplace. They are essentially any problems that the customer may experience along their customer journey.
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Branding, Startup Handbook
Designing Crystal Clear Business Model
Business Model Canvas to gain clarity around their business model(s). Yet, some people still struggle to see their business clearly, which is usually the result of applying the Canvas poorly. It doesn’t have to be that way. Use the following checklist and you’ll see your business model in full light.
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Branding, Startup Handbook
Gain Creators
Gain Creators describe how your products and services create customer gains. They explicitly outline how you intend to create benefits that your customer expects, desires or would be surprised by, including functional utility, social gains, positive emotions, and cost savings.
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Branding, Startup Handbook
Pain Relievers
Pain relievers describe how your products and services alleviate specific customer pains. They explicitly outline how you intend to eliminate or reduce some of the pains that annoy your customers before, while, and after they are trying to get a job done. Typically, great value propositions alleviate only a limited number of severe customer pains but do that very well. Make sure you focus on the pains you have identified in the customer profile.
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