600+ Cutting-Edge Marketing Tactics for Founders and Marketing Managers
As William S. Burroughs put it: “when you stop growing, you start dying.”
To help you drive more growth from your own digital marketing efforts, here are 600+ marketing tactics and resources.
The benefits including:
✅ Attracting buyers with YouTube SEO
YouTube SEO is much easier than traditional SEO. If you don’t have a YouTube channel yet, it’s time to start one.
✅ Leverage testimonials in your copywriting
Testimonials are one of the key elements to establishing trust with your market. They provide potential customers outside proof that you can deliver on your promises.
✅ Use app indexing for deep links
You can index your app so that you can deep-link to any page in the app straight from a Google search. Google’s App Indexing project lets you easily set up app indexing to take advantage.
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600+ Cutting-Edge Marketing Tactics for Founders and Marketing Managers
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Investor Readiness Toolkits
Business Model Canvas
Completing your own Business Model Canvas is one of the most valuable planning steps in your overall business plan. Whether you’re a new business owner crafting a business plan for the first time or an owner looking to address planning gaps in a current business, going through the Business Model Canvas exercise is even more valuable with a SCORE mentor by your side.
This Business Model Canvas helps visualize what is important and forces you to focus and address key areas. It can also be used by your team (employees and/or advisors) to understand relationships and reach agreements.
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Insight, Startup Report
Social Media Content Calendar Templates
For startup/businesses, this social media content calendar templates helps you with the following:
Identify and execute more ambitious social media campaigns
Create higher quality content
Improve tracking and analysis of your business marketing campaign
Improve posting consistency
Create social media content for long term success
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Financials
Pay-Per-Click(PPC) Analytic Template
Pay-Per-Click(PPC) Analytic Template
The Pay-Per-Click template enables content writers, email marketers, social media marketing strategists and business founders track their pay per click advertisement records. This PPC spreadsheet is pre-populated with formulas that allow you to:
✅ Understand how to adjust your PPC spend to improve profit margin
✅ Experiment with A/B testing your ads
✅ Track performance for multiple brands
✅ View trends over timeWhen you’re testing an element of your ad, whether it’s branding, conversion, pricing, or something else, you can track your changes with this spreadsheet to analyze how the change impacted your click-through rate, profits, and more.
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Financials
Startup Financial Projection Template
Startup Financial Projection Template is a comprehensive financial projection for your startup’s business plan, founders can easily see potential risk down the line. The financial projection template can help startup founders reduce the stress and time wastage of setting up spreadsheets and formula to keep track of and project your financials.
The financial projections template is a detailed Profits & Loss (P&L) statement, balance sheet, and cash flow statement.
The best way for founders to attract funding is to be prepared for any questions that may come your way regarding your budget, growth plans, and revenue projections, the templates to help keep startup founders organized.
The templates are useful not only for preparing for pitches but also for ensuring you’re on a path to sustainable growth.
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Insight, Startup Report
Social Media Content Calendar Templates
For startup/businesses, this social media content calendar templates helps you with the following:
Identify and execute more ambitious social media campaigns
Create higher quality content
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Insight, Startup Report
Test Card
Test card
The test card helps startup founders to validate its business ideas before scaling
It is used to test the hypotheses of the idea
Hypotheses – One thing that will you believe that you will need to make the idea work., what you are willing to test before filling out the course.
Verify – Describes the test itself.
Measure – How will visitors/clients leads to conversion.
Criteria – is the conversion rate versus the previous test data.
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Insight, Startup Report
SAAS Metrics Dashboard Template
SAAS Metrics Dashboard Template helps startup business founders curate metrics that can help understand how to better measure and track the key performance indicators (KPIs) that matter most to it business. The template is also for early-stage SaaS startup looking to create or fine-tune your KPI dashboards.
The Template also includes multiple pricing tiers and annual subscription plans.
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