Mission Statement
A mission statement defines what line of business a company is in, why it exists, or what purpose it serves. Every company should have a precise statement of purpose that gets people excited about what the company does and motivates them to become part of the organization. A mission statement also defines the company’s corporate strategy and is generally a couple of sentences in length.
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A mission statement defines what line of business a company is in, why it exists, or what purpose it serves. Every company should have a precise statement of purpose that gets people excited about what the company does and motivates them to become part of the organization. A mission statement also defines the company’s corporate strategy and is generally a couple of sentences in length.
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Branding, Corporate Branding
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