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Branding, Startup Handbook
Customer Pains Trigger Questions
Customer pain points are a specific problem that customers or prospective customers of your business are experiencing in the marketplace. They are essentially any problems that the customer may experience along their customer journey.
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Customer pain points are a specific problem that customers or prospective customers of your business are experiencing in the marketplace. They are essentially any problems that the customer may experience along their customer journey.
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Investor Readiness Toolkits
Business Model Canvas
Completing your own Business Model Canvas is one of the most valuable planning steps in your overall business plan. Whether you’re a new business owner crafting a business plan for the first time or an owner looking to address planning gaps in a current business, going through the Business Model Canvas exercise is even more valuable with a SCORE mentor by your side.
This Business Model Canvas helps visualize what is important and forces you to focus and address key areas. It can also be used by your team (employees and/or advisors) to understand relationships and reach agreements.
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Branding, Startup Handbook
Pain Relievers
Pain relievers describe how your products and services alleviate specific customer pains. They explicitly outline how you intend to eliminate or reduce some of the pains that annoy your customers before, while, and after they are trying to get a job done. Typically, great value propositions alleviate only a limited number of severe customer pains but do that very well. Make sure you focus on the pains you have identified in the customer profile.
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Branding, Startup Handbook
10 Characteristic Of Great Value Preposition
Your startup’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales?
Here are 10 tips for great value proposition design to help you avoid the misery of product failure in the future.
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Insight, Startup Report
Test Card
Test card
The test card helps startup founders to validate its business ideas before scaling
It is used to test the hypotheses of the idea
Hypotheses – One thing that will you believe that you will need to make the idea work., what you are willing to test before filling out the course.
Verify – Describes the test itself.
Measure – How will visitors/clients leads to conversion.
Criteria – is the conversion rate versus the previous test data.
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Branding, Startup Handbook
10 Characteristic Of Great Value Preposition
Your startup’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to lift conversion rates and sales?
Here are 10 tips for great value proposition design to help you avoid the misery of product failure in the future.
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Branding, Startup Handbook
Designing Crystal Clear Business Model
Business Model Canvas to gain clarity around their business model(s). Yet, some people still struggle to see their business clearly, which is usually the result of applying the Canvas poorly. It doesn’t have to be that way. Use the following checklist and you’ll see your business model in full light.
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Branding, Corporate Branding
Mission Statement
A mission statement defines what line of business a company is in, why it exists, or what purpose it serves. Every company should have a precise statement of purpose that gets people excited about what the company does and motivates them to become part of the organization. A mission statement also defines the company’s corporate strategy and is generally a couple of sentences in length.
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