The Value Proposition Canvas is a tool that can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas is formed around two building blocks – customer profile and a company’s value proposition.The canvas can be used when there is a need to refine an existing product or service offering or where a new offering is being developed from scratch.
Value Proposition Canvas
The Value Proposition Canvas is a tool that can help ensure that a product or service is positioned around what the customer values and needs. The Value Proposition Canvas is formed around two building blocks – customer profile and a company’s value proposition.The canvas can be used when there is a need to refine an existing product or service offering or where a new offering is being developed from scratch.
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